Philips has developed a new technology called Lumalive. This allows cloth fabric to be embedded with LEDs and create images. From the article
Lumalive fabrics feature flexible arrays of colored light-emitting diodes (LEDs) fully integrated into the fabric - without compromising the softness or flexibility of the cloth. These light emitting textiles make it possible to create materials that can carry dynamic messages, graphics or multicolored surfaces. Fabrics like drapes, cushions or sofa coverings become active when they illuminate in order to enhance the observer’s mood and positively influence his/her behavior.
The jackets are comfortable to wear, and the Lumalive fabrics only become obvious when they light up to display vivid colored patterns, logos, short text messages or even full color animations. The electronics, batteries and LED arrays are fully integrated and invisible to the observer and wearer. The jackets feature panels of up to 200 by 200 mm², although the active sections can be scaled up to cover much larger areas such as a sofa.
My opinion? Uh oh. Watch out. Advertisers will be drooling
over this new technology. Soon, every where you go and everything you see will have some sort of logo or advertisement on it. You won't be able to walk down the street or take the subway without being inundated with flashing jackets and tee-shirts all over the place. It'll be like Times Square in NY, but EVERYWHERE you go. Can't Phillips put this awesome technology to better use than this?